THE NATURE OF OUR PARTNERSHIPS
Princeton produces a range of quality resources and educational tools to assist healthcare professionals with treating their patients. Almost all of these resources are available to doctors on a complimentary basis, courtesy of our longstanding partnership with biotechnology/pharmaceutical Research and Development companies. As an Affiliate Member of Medicines Australia, all Princeton products are compliant with the Medicines Australia Code of Conduct. We are proud members of the Australian Medicines Industry, supporting the health of Australians.
OUR PRODUCTS
AR DESKSETS
Princeton Desk Sets give you exclusive access to HCP and patient education materials through the companion AR Educate app. These include 3D interactive anatomical models, links to product specific websites, medical apps and videos which show how to use products, mode of action, speaker tours and more.
MEDI-MESSAGES
An archiving phone messaging system which was co-developed with the RACGP. It is distributed twice per year and is an invaluable tool for medical practices to keep records of phone calls to and from patients. More than 69% of all Australian GPs use Medi-Messages.
Our Services
DIGITAL RESOURCES
We use the latest technologies to produce Apps for doctors to use when counselling their patients in how to maximize their role in their own treatment program. Princeton produces Apps and other digital resources to assist doctors with familiarisation on the latest pharmaceutical treatments and access to other valuable clinical resources.
PRINT RESOURCES
Princeton is the publisher of the renowned HEALTHWORKS series of patient booklets, which are available FREE to HCPs.
COMBINED DIGITAL-PRINT RESOURCES
Princeton provides the Doctor’s Desk Set & Patient Education Centre to more than 14,800 Australian Doctors each year. This offering delivers digital resources utilising Augmented Reality (‘AR’) technology triggered by anatomical and other images on the desk set through the camera of your smartphone or tablet. To see if there is a desk set for your specialty and/or to order free of charge for 2023 click here.
Virtual Reality
We have delivered innovative end-to-end VR projects for our clients to connect in a highly engaged environment with clinicians. These VR modules have been used with sales teams in calls with doctors, at medical conference trade displays & in hospital journal clubs. These highly customised projects can include 360 Virtual Reality presentation of clinical data, medicine mode of action and “first person” experiences to share the patient disease journey.
OUR DIGITAL RESOURCES
APPS FOR HEALTHCARE PROFESSIONALS
Princeton Digital’s range of syndicated Healthcare apps provides healthcare professionals with intelligent practical options to gain expedited access to information on the run. Examples are i-Abstracts and PBS Code. Such projects are frequently funded by a manufacturer of a new pharmaceutical therapy. LEARN MORE ABOUT PBS CODE LEARN MORE ABOUT IABSTRACTS
APPS FOR PATIENTS
Princeton Digital is the industry leader in producing innovative effective patient apps. Our patient support apps facilitate the communication of key information about medications and disease awareness to patients. Our apps enable patients to record their symptoms in diary or symptom tracker functions ready for perusal and discussion with their healthcare provider at their next appointment.
COMPANY APPS
The Aspen Xpress App enables Australian Healthcare Professionals to view or listen to local experts discussing important clinical and non-clinical topics of interest. The app also enables Healthcare Professionals to order educational materials and starter packs online, along with accessing product information and news regarding Aspen Australia products and services.
Sydney & Melbourne Pharma Marketing Seminars
Princeton Digital is the Platinum Partner for both the Sydney Pharma Marketing (SPM) & Melbourne Pharma Marketing (MPM) Groups. SPM and MPM has been formed to provide professional development opportunities for Sydney and Melbourne based marketers in the Australian pharmaceutical industry. The program is governed and directed by a steering committee of practising pharma marketers, each with a minimum of ten years of experience.
There are essentially two objectives of these groups. One is to provide high quality, inspiring keynote presentations from leaders in the marketing world across many industries. This gives SPM and MPM members an outstanding opportunity to get close and learn, and ask questions in an intimate environment. The other objective is to provide opportunities for marketers to enhance and grow their network of professional contacts within their industry.
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MEET OUR TEAM
MIKE LEARY
MANAGING DIRECTOR & FOUNDER
EXPERIENCE
Graduated with a science degree and pharmacology major from University of Sydney. Worked in medical and product management roles in pharma for six years before starting Princeton in 1983. Enjoys the intermediary role between industry and the medical profession.
VISION FOR PRINCETON
By adapting exciting new communication technologies, become the foremost provider of accurate credible information for patients through their healthcare providers and favored communication channels.
THE FUTURE
The future for Princeton is fascinating to ponder. The best times for this business still lie ahead, even after 40 years. We’ll learn much in the getting, achieve in new ways, and be so much better for the experience. It’s exciting!
PERSONAL
Family happiness and satisfying work that makes a contribution are fundamental to an enjoyable life. Mike is married to Chris and they have three teenage boys.
FAVOURITE SAYING
‘Science is everything and everything is science.’
GAVIN WALSH
GENERAL MANAGER & OWNER
EXPERIENCE
Graduated with a science degree with a double major in exercise physiology and sports psychology from the University of Queensland. Completed Business Management at University of Southern Queensland. Worked in the pharmaceutical industry for 27 years in senior marketing and sales roles at Pharmacia, Organon, Schering Plough and Baxter. Joined Princeton Health in 2010, transforming the business into an award winning digital agency. Enjoys interacting with pharma marketing teams to assist with practical implementation of their strategies.
VISION FOR PRINCETON
Develop and evolve digital platforms for healthcare professionals and their patients so that pharma companies can communicate important medical information about their brands.
THE FUTURE
Princeton Health is at the forefront of healthcare digital advertising and platform development. We have implemented exciting augmented and virtual reality tools which are game changers for the pharma industry.
PERSONAL
Enjoys a nice balance of family life and evolving business needs. Gavin and wife Michelle have a young family with 3 kids under 9 years.
FAVOURITE SAYING
“Start your idea today as somebody else will do it tomorrow”
GOWTHAM NARAYANASWAMY
HEAD OF DIGITAL
EXPERIENCE
Graduated with a Master’s degree in Electronics & Communication from the University of Glamorgan, UK. Working in the Digital space for the last 16 years, providing Digital solutions to key industries. Joined Princeton Health in 2015 and have been leading the Digital team.
VISION FOR PRINCETON
Discovering, developing, and delivering innovative, meaningful Digital solutions for the Pharma industry, that help enrich the lives of patients, healthcare professionals, as well as their families and communities.
THE FUTURE
Continue to evolve with the changing pharmaceutical environment
PERSONAL
A sports enthusiast and a travel fanatic.
FAVOURITE SAYING
“In order to succeed, your desire for success should be greater than your fear of failure.”
GET IN TOUCH
We appreciate hearing from doctors who use our products.
We welcome your inquiries and feedback at the email address below. Suggestions for improvement of content are always welcome.